Monday, September 24, 2018

Ways To Brand A City Through Hardscapes

By Deborah Russell


Most vibrant cities try to avoid this and wants to project their city as an ideal city for travelers. They employ many agencies which will take care of hygiene and beautification of cities such as hardscaping services San Gabriel Valley.

Why there is a need to beautify the cities is a big question to ask. Some may even question the morale of spending huge state resources and maintaining the landscaping. But it has got many important aspects. First is that it gives moral boost for the visitors visiting the city.

It can be decorated with many beautiful plants filled with flowers. They can install an artificial fountain in the middle of the park to give it a center of attraction. There can be a walkway paved with tiles for the visitors to walk all the way along the park. They can install beautifully painted benches and sitting spaces for the visitors to sit and relax. Kids will be the most important visitors there. So there should be many facilities available to them.

City beautification is done by the urban planning board in the area. It is a government body which deals with the planning and implementation. Landscaping comes under them. They make the blue print about and the facilities they need to organize it. There will be parks, pools, riversides and monuments.

If their first impression is not good, they will surely would not like the tourist spots you like to offer. Landscaping is very important to attract the tourists. If the way they are travelling is plain or barren lands with dust. Further smoke or waste and garbage everywhere. They will not like other city and would like to exit early. They will also give feedback to various social forums which will prevent many potential future visitors.

Besides all these, the authorities should also give all the basic amenities a visitor may require such a resting place, restaurants, tree shades and etc. The very basic conveniences are very important. There should be hotels, which can accommodate the visitors.

The planning team should make it sure that the roads are wide and straight. There is no waiting and easy going particularly if they are not travelling inside the city. There should least blocks to them. Building driveways and bridges in busy junctions will help a lot in avoiding traffic conjunction.

Branding a city nowadays is a common phenomenon. Every city is contesting with one another in getting better ratings. Some cities are blessed with many attractions such as historical monuments, or places which can attract many visitors. Some areas are historically important. Some are spiritually important.

So trade and marketing plays a vital role. These visitors not only supports tourism, but also helps the city to increase and widen its production and marketing of goods and services. Markets will get more sales from the visitors. Numerous shops will start functioning in and around selling the necessary items which may attract tourists. So the planners will have to create a market place as well. Government should also prioritize advertised these through various websites and channels. It attracts many tourists to the area.




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